000 01057nam a2200337 a 4500
005 20250914064307.0
008 981208s1996 xxu 00 eng
010 _a95-42915
020 _a0684802686
_cRM73.75
035 _a955932
039 9 _y08-18-1999
_zload
090 _aHF5386b.A736 sbr
100 0 _aArmstrong, Derek Lee,
_eauthor.
245 1 4 _aThe persona principle
_bhow to succeed in business with image-marketing
_cDerek Lee Armstrong and Kam Wai Yu.
260 _aNew York
_bSimon & Schuster
_c1996.
300 _a240 pages :
_b illustration ;
_c24 cm.
590 _a1
650 0 _aSuccess in business
650 0 _aCorporate image
650 0 _aAdvertising
650 0 _aMarketing
_xManagement
650 0 _aSales promotion
700 1 _aYu, Kam Wai
907 _a.b11744698
_b2021-02-18
_c2019-11-12
942 _c01
_n0
_kHF5386b.A736 sbr
914 _avtls000180635
991 _aFakulti Pengurusan Perniagaan
998 _at
_b1999-05-08
_cm
_da
_feng
_gxxu
_y0
_z.b11744698
999 _c176087
_d176087