| 000 | 01035nam a2200301 a 4500 | ||
|---|---|---|---|
| 005 | 20250914012144.0 | ||
| 008 | 981208s1996 xxua 000 0 eng | ||
| 020 |
_a0133956253 _cRM156.80 |
||
| 039 | 9 |
_a201806111622 _bnikzal _c199912031110 _dbedah _y08-18-1999 _zload |
|
| 040 | _dUKM | ||
| 090 | _aTX911.3.M3K68 | ||
| 090 |
_aTX911.3.M3 _bK68 |
||
| 100 | 1 | _aKotler, Philip. | |
| 245 | 1 | 0 |
_aMarketing for hospitality and tourism / _cPhilip Kotler, John Bowen, James Makens. |
| 260 |
_aUpper Saddle River, N. J. : _bPrentice-Hall, _c1996. |
||
| 300 |
_a704 p. : _bill. ; _c25 cm. |
||
| 504 | _aincludes bibliographical references and index. | ||
| 650 | 0 |
_aHospitality industry _xMarketing. |
|
| 650 | 0 |
_aTourist trade _xMarketing. |
|
| 700 | 1 | _aBowen, John. | |
| 700 | 1 | _aMakens, James C. | |
| 907 |
_a.b11401291 _b2021-05-28 _c2019-11-12 |
||
| 942 |
_c01 _n0 _kTX911.3.M3K68 |
||
| 914 | _avtls000145338 | ||
| 991 | _aFakulti Pengurusan Perniagaan | ||
| 998 |
_at _b1999-05-08 _cm _da _feng _gxxu _y0 _z.b11401291 |
||
| 999 |
_c141818 _d141818 |
||