| 000 | 00966nam a2200277 a 4500 | ||
|---|---|---|---|
| 005 | 20250914012143.0 | ||
| 008 | 981208s1977 mau 00 eng d | ||
| 020 | _a0205057152 | ||
| 039 | 9 |
_a201806111300 _bnikzal _y08-18-1999 _zload |
|
| 040 | _dUKM | ||
| 090 | _aHF5415.M31954 1977 | ||
| 090 |
_aHF5415 _b.M31954 1977 |
||
| 245 | 0 | 0 |
_aMarketing classics : _ba selection of influential articles / _ccompiled by Ben M. Enis, Keith K. Cox. |
| 250 | _a3rd ed. | ||
| 260 |
_aBoston : _bAllyn and Bacon, _c1977. |
||
| 300 |
_axvii, 461 p. : _bill. ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aMarketing _vAddresses, essays, lectures. |
|
| 700 | 1 |
_aCox, Keith K. _q(Keith Kohn). |
|
| 907 |
_a.b11400985 _b2021-05-28 _c2019-11-12 |
||
| 942 |
_c01 _n0 _kHF5415.M31954 1977 |
||
| 914 | _avtls000145307 | ||
| 991 | _aFakulti Pengurusan Perniagaan | ||
| 998 |
_at _b1999-05-08 _cm _da _feng _gmau _y0 _z.b11400985 |
||
| 999 |
_c141787 _d141787 |
||