| 000 | 00958nam a2200277 a 4500 | ||
|---|---|---|---|
| 005 | 20250930101718.0 | ||
| 008 | 981208s1964 xxua 00| 0 eng | ||
| 039 | 9 |
_a201804111048 _bnikzal _c201804111045 _dnikzal _y08-18-1999 _zload |
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| 040 | _dUKM | ||
| 090 | _aHF5415.O83 | ||
| 090 |
_aHF5415 _b.O83 |
||
| 100 | 1 |
_aOtteson, Schuyler Franklin, _d1917-. _943295 |
|
| 245 | 1 | 0 |
_aMarketing : _bthe firm's viewpoint / _cby Schuyler F. Otteson, William G. Panchar and James M. Patterson. |
| 260 |
_aNew York : _bMacMillan, _c1964. |
||
| 300 |
_axiii, 718 p. : _bill. ; _c25 cm. |
||
| 504 | _aBibliographical footnotes. | ||
| 650 | 0 |
_aMarketing. _960389 |
|
| 700 | 1 | _aPanchar, William G. | |
| 700 | 1 | _aPatterson, James M. | |
| 907 |
_a.b11399922 _b2021-05-28 _c2019-11-12 |
||
| 942 |
_c01 _n0 _kHF5415.O83 |
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| 914 | _avtls000145198 | ||
| 991 | _aFakulti Ekonomi dan Pengurusan | ||
| 998 |
_at _b1999-05-08 _cm _da _feng _gxxu _y0 _z.b11399922 |
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| 999 |
_c141683 _d141683 |
||