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| 005 | 20250930101618.0 | ||
| 008 | 981208s1970 xxua b 000 0 eng | ||
| 010 | _a72-009677 //r84 | ||
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| 040 | _dUKM | ||
| 090 | _aHF5415.13.M38 | ||
| 090 |
_aHF5415.13 _b.M38 |
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| 100 | 1 | _aMeloan, Taylor W. | |
| 245 | 1 | 0 |
_aManagerial marketing policies and decisions / _cby Taylor W. Meloan, Samuel V. Smith and John J. Wheatley. |
| 260 |
_aBoston : _bHoughton Mifflin, _c1970. |
||
| 300 |
_aix, 575 p. : _b. ill ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references. | ||
| 650 | 0 |
_aMarketing. _960389 |
|
| 650 | 0 |
_aMarketing _xManagement. |
|
| 700 | 1 | _aSmith, Samuel Van Dyke, joint comp. | |
| 700 | 1 | _aWheatley, John J. joint comp. | |
| 907 |
_a.b11379388 _b2021-05-28 _c2019-11-12 |
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_c01 _n0 _kHF5415.13.M38 |
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| 914 | _avtls000143072 | ||
| 991 | _aFakulti Ekonomi | ||
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_c139634 _d139634 |
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