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| 005 | 20250930100300.0 | ||
| 008 | 981208s1969 xxua 000 0 eng | ||
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_a201404031552 _bzaina _y08-18-1999 _zload |
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| 040 | _dUKM | ||
| 090 | _aHF5415.E58 | ||
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_aHF5415 _b.E58 |
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| 100 | 1 | _aElling, Karl A. | |
| 245 | 1 | 0 |
_aIntroduction to modern marketing : _ban applied approach / _cby Karl A. Elling. |
| 260 |
_aNew York : _bMacMillan, _c1969. |
||
| 300 |
_axiv, 431 p. : _bill. ; _c24 cm. |
||
| 504 | _aBibliographical footnotes. | ||
| 650 | 0 |
_aMarketing. _960389 |
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| 907 |
_a.b11122870 _b2021-05-28 _c2019-11-12 |
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| 942 |
_c01 _n0 _kHF5415.E58 |
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| 914 | _avtls000116679 | ||
| 991 | _aFakulti Pengurusan Perniagaan | ||
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_at _b1999-05-08 _cm _da _feng _gxxu _y0 _z.b11122870 |
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| 999 |
_c114072 _d114072 |
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