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090 _aHF5415.J42
090 _aHF5415
_b.J42
100 1 _aJefkins, Frank.
245 1 0 _aIntroduction to marketing, advertising and public relations /
_cFrank Jefkins.
260 _aLondon :
_bMacMillan,
_c1982.
300 _a290 p. ;
_c22 cm.
504 _aBibliography : p. 283-284.
650 0 _aMarketing.
_960389
650 0 _aAdvertising.
650 0 _aPublic relations.
907 _a.b11120526
_b2021-05-28
_c2019-11-12
942 _c01
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914 _avtls000116440
991 _aFakulti Ekonomi dan Pengurusan
998 _at
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