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1.
how to use memory hooks to make you instantly stand out in a crowd / Ivan R. Misner by
Publication details: Austin, Texas : Bard press, 1996
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5415.122.M57.

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2.
Let your customers do the talking : 301 + word-of-mouth marketing tactics guaranteed to boost profits / Michael E. Cafferky by
Publication details: Petaling Jaya : Quest Publications, 1996
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5415.122.C33 sbr.

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3.
The ownership quotient : putting the service profit chain to work for unbeatable competitive advantage / James L. Heskett, W. Earl Sasser, Joe Wheeler by
Publication details: Boston, Mass. : Harvard Business Press, c2008
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5827.95.H478.

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A comparison of consumer judgment towards the organised word of mouth practice in commercial and non-profit organisations / Arina Anis Azlan by
Publication details: Melbourne, Australia : RMIT University, 2009
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5827.95.C63 2009.

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5.
Ripple effect [electronic resource] : how empowered involvement drives word of mouth / by Martin Oetting. by
Publication details: Wiesbaden : Gabler Verlag / Springer Fachmedien Wiesbaden GmbH, Wiesbaden, 2009
In: Springer eBooks
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Availability: No items available.

6.
The referral engine : teaching your business how to market itself / John Jantsch. by
Publication details: New York : Portfolio, 2010
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5438.25.J366.

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