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	1.	Handbook of product placement in the mass media : new strategies in marketing theory, practice, trends, and ethics / Mary-Lou Galician, editor by Galician, Mary-Lou Publication details: New York : Best Business Books, 2004 Online resources: Table of contents Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF6146.P78H366. Place hold
	2.	The psychology of entertainment media : blurring the lines between entertainment and persuasion / editor, L.J. Shrum. by Shrum, L. J [editor.] Edition: Second edition. Publisher: New York : Routledge, 2012 Other title: Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5827.9.P759 2012. Place hold

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