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1.
Members for life / Richard Gerson. by
Publication details: Champaign, IL : Human Kinetics, 1999
Other title:
  • Members for life : proven service and retention strategies for health-fitness and sports clubs
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: GV428.5.G49.

2.
Relationship marketing : theory and practice / edited by Francis Buttle. by
Publication details: London : Paul Chapman, 1996
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5415.55.R448.

3.
Up close and personal : customer relationship marketing @ work / Paul R Gamble, Merlin Stone and Neil Woodcock by Publisher: London : Kogan Page, 1999
Other title:
  • Customer relationship marketing @ work
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (2)Call number: HF5415.55.G35, ...

4.
Strategic customer care : an evolutionary approach to increasing customer value and profitability / Stanley A. Brown by
Publication details: Toronto : John Wiley & Sons, 1999
Availability: Items available for loan: PERPUSTAKAAN HOSPITAL CANSELOR TUANKU MUHRIZ (1)Call number: HF5415.55.B76 1999 9HUKM. PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5415.55.B76.

5.
Romancing the customer : maximizing brand value through powerful relationships / Paul Temporal and Martin Trott. by
Publication details: Singapore : John Wiley & Sons (Asia), 2001
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5415.55.T456.

6.
Power-trust-commitment in relationship marketing / by Harsini Soetomo by
Publication details: [Florida] : Nova Southeastern University, 2001
Dissertation note: Thesis (Ph.D.) - Nova Southeastern University, 2001
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5415.55.S637 2001 tesis [00008052880].

7.
Relationship marketing : creating stakeholder value / Martin Christopher, Adrian Payne, David Ballantyne by
Publication details: Oxford : Butterworth Heinemann, 2002
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (3)Call number: HF5415.55.C44, ...

8.
Relationship marketing : dialogue and networks in the e-commerce era / Richard J. Varey by
Publication details: Chichester : John Wiley & Sons, 2002
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5415.55.V37.

9.
Marketing management : a relationship approach / Svend Hollensen by
Publication details: Harlow, England : Person Education, 2003
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5415.55.H64.

10.
Total relationship marketing : marketing strategy moving from the 4Ps-- product, price, promotion, place-- of traditional marketing management to the 30Rs-- the thirty relationships-- of a new marketing paradigm / Evert Gummesson by
Edition: 2nd ed.
Publication details: Oxford : Butterworth-Heinemann, 2002
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5415.55.G85 2002.

11.
Customer relationship management : perspectives from the marketplace / Somon Knox ... (et al.) by
Publication details: Oxford : Butterworth-Heinemann, 2003
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5415.5.C865.

12.
Maximising profits : the customer-centric approach / Raymond Teo, Sharon Fong by
Publication details: Singapore : Prentice Hall, 2003
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (3)Call number: HF5415.5.T45, ...

13.
Creating customer evangelists : how loyal customers become a volunteer sales force / Ben McConnell, Jackie Huba by
Publication details: Chicago, IL : Dearborn Trade Publishing, 2003
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5415.5.M393.

14.
Exploring direct and relationship marketing / Martin Evans, Lisa O'Malley, Maurice Patterson by
Edition: 2nd ed.
Publication details: London : Thomson, 2004
Other title:
  • Exploring direct & customer relationship marketing
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (2)Call number: HF5415.126.E826 2004, ...

15.
The referral of a lifetime : the networking system that produces bottom-line results-- every day! / Tim Templeton with Lynda Rutledge Stephenson by Series: The Ken Blanchard series
Publication details: San Francisco : Berrett-Koehler Pub., 2003
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5415.55.T455.

16.
Up close and personal? : customer relationship marketing @ work / Paul R. Gamble ... [et al.]
Edition: 2nd ed.
Publication details: London : Kogan Page, 2003
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5415.55.G35 2003.

17.
The new marketing conversation : creating and strengthening relationships between buyers and sellers / Donna Baier Stein, Alexandra MacAaron by
Publication details: Mason, Ohio : Thomson, 2005
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5415.5.S735.

18.
Relationship selling and sales management / by Mark W. Johnston, Greg W. Marshall by Series: McGraw-Hill/Irwin series in marketing
Publication details: Boston : McGraw-Hill/Irwin, 2005
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5438.25.J6528.

19.
Managing customers as investments : the strategic value of customers in the long run / Sunil Gupta, Donald R. Lehmann by
Publication details: Upper Saddle River, NJ : Wharton School Pub., 2005
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5415.55.G873.

20.
Relationship marketing : exploring relationship strategies in marketing / John Egan by
Edition: 2nd ed.
Publication details: Harlow : Financial Times/Prentice Hall, 2004
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5415.55.E33 2004.

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