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1.
Museum visitor studies in the 90s edited by Sandra Bicknell and Graham Farmelo. by
Publication details: London Science Museum 1993
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: AM7.M87.

2.
Museum branding : how to create and maintain image, loyalty, and support / Margot A. Wallace. by
Publication details: Lanham, MD : AltaMira Press, c2006
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: AM11.W359.

3.
Museum marketing and strategy : designing missions, building audiences, generating revenue and resources / Neil G. Kotler, Philip Kotler, Wendy I. Kotler. by
Edition: 2nd ed.
Publication details: San Francisco, CA. : Jossey-Bass, 2008
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: AM5.K684 2008.

4.
Transforming museums in the twenty-first century / Graham Black. by
Publication details: London : Routledge, 2012
Other title:
  • Transforming museums in the 21st century.
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: AM7.B588.

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