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1.
Advertising and marketing to the new majority / Gail Baker Woods. by
Publication details: Belmont, Calif. : Wadsworth Pub. Co., 1995
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5813.U6W66.

2.
Ethnic marketing : accepting the challenge of cultural diversity / Guilherme D. Pires and P. John Stanton by
Publication details: Australia : Thomson, 2005
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HC79.C6P577.

3.
Targeted advertising unintended effects / Ernest Cyril de Run by
Publication details: Saarbrucken, Germany : VDM Verlag Dr. Muller, 2008
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5822.R86.

4.
Cross-cultural marketing : theory, practice and relevance / Dawn Burton by
Publication details: Milton Park, Abingdon, Oxon : Routledge, 2009
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5415.B776.

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