The handbook of media and mass communication theory / edited by Robert S. Fortner and P. Mark Fackler.
Series: Handbooks in communication and mediaPublisher: Chichester, West Sussex, UK : Wiley, 2014Description: 1 online resource (xxii, 960 pages)Content type:- text
- computer
- online resource
- 9781118591178
- 1118591178
- 9781118769973
- 111876997X
- 9781118770009
- 1118770005
- 9781306532174
- 1306532175
- 302.23072 23
- P91.3
| Item type | Current library | Home library | Collection | Call number | Materials specified | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|---|---|
| AM | PERPUSTAKAAN TUN SERI LANANG | PERPUSTAKAAN TUN SERI LANANG KOLEKSI AM-P. TUN SERI LANANG (ARAS 5) | - | ebook (Browse shelf(Opens below)) | 1 | Available |
Includes bibliographical references and index.
This book presents a comprehensive collection of original essays that focus on all aspects of current and classic theories and practices relating to media and mass communication. It focuses on all aspects of current and classic theories and practices relating to media and mass communication. It includes essays from a variety of global contexts, from Asia and the Middle East to the Americas. It gives niche theories new life in several essays that use them to illuminate their application in specific contexts. It features coverage of a wide variety of theoretical perspectives. It pays close attention to the use of theory in understanding new communication contexts, such as social media.
Online resource; title from PDF title page (Wiley, viewed May 2, 2014).
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