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1.
Advertising in the broadcast and cable media / Elizabeth J. Heighton, Don R. Cunningham by Series: Wadsworth series in mass communication
Edition: 2nd ed.
Publication details: Belmont, Ca. : Wadsworth Publishing Co., 1984
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF6146.B74H44 1984.

2.
Broadcast and cable selling / Charles Warner, Joseph Buchman by
Edition: updated 2nd ed.
Publication details: Belmont, Ca. : Wadsworth Publishing Co., 1993
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5439.B67W37 1993.

3.
But first, these messages ... : the selling of broadcast advertising / Barton C. White and N. Doyle Satterthwaite by
Publication details: Boston : Allyn and Bacon, 1989
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5439.B67.W45.

4.
Radio production [videorecording] : making a radio commercial / actors, Jim Berison...(et al.) ; filmed by E.V.P. ; director Robert Pratt ; producer, Eric Halliday. by
Publication details: North Ryde, NSW. : Australian Film Television & Radio School, 1986
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: video HF6145.R3R32.

5.
World broadcast advertising
Edition: reprint ed.
Publication details: New York Arno Press and The New York Times 1971
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HE8675.W6 1971.

6.
Copywriting for the electronic media : a practical guide / Milan D. Meeske. by
Edition: 3rd. ed.
Publication details: Belmont, Calif. : Wadsworth Pub. Co., 1998
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5825.M434 1998.

7.
Net words : creating high-impact online copy / Nick Usborne by
Publication details: New York : McGraw-Hill, 2002
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5825.U83.

8.
Copywriting for the electronic media : a practical guide / Milan D. Meeske by
Edition: 4th ed.
Publication details: Belmont, CA : Wadsworth/Thomson learning, 2003
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (2)Call number: HF5825.M434 2003, ...

9.
Broadcast/cable copywriting / Peter B. Orlik by
Edition: 7th ed.
Publication details: Boston, MA : Pearson/Allyn and Bacon, 2004
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: PN1990.9.A88O7 2004.

10.
Daya tarikan, perlaksanaan dan jenis iklan-iklan televisyen di Malaysia : suatu kajian perbandingan strategi kreatif di antara tahun 1984 dab 1989 / Mohd. Helmi Abd. Rahim by
Dissertation note: Laporan penyelidikan; projek 44/89
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (2)Call number: HF6146.T42M83H435 1992, ...

11.
Interpretations of a Malaysian television commercial : a multimodal analysis / Melissa Shamini Periasamy. by Producer: ©2014
Dissertation note: Tesis (Ph. D.) - The University Of Melbourne, Australia, 2014.
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF6146.T42P447 2014 tesis.

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