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1.
Brand driven : the route to integrated branding through great leadership / F. Joseph LePla, Susan V. Davis & Lynn M. Parker by
Publication details: London : Kogan Page, 2003
Availability: Items available for loan: PERPUSTAKAAN HOSPITAL CANSELOR TUANKU MUHRIZ (1)Call number: HD69.B7.L597b 2003 9HUKM.

2.
Storytelling [electronic resource] : Branding in Practice / by Klaus Fog, Christian Budtz, Baris Yakaboylu. by
Publication details: Berlin, Heidelberg : Springer-Verlag Berlin Heidelberg, 2005
In: Springer e-books
Online resources:
Availability: No items available.

3.
Branding your business : promoting your business, attracting customers and standing out in the market place / James Hammond by Series: Sunday Times business enterprise series
Publication details: London : Kogan Page Limited, 2008
Online resources:
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5415.1255.H364.

4.
Contemporary thoughts on corporate branding and corporate identity management / edited by T. C. Melewar, Elif Karaosmanoglu. by
Publication details: Houndmills : Palgrave MacMillan, 2008
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HD59.2.C666.

5.
Private label : turning the retail brand threat into your biggest opportunity / Keith Lincoln & Lars Thomassen. by
Publication details: London : Kogan Page, 2008
Online resources:
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5429.L566.

6.
Branded male : marketing to men / Mark Tungate. by
Publication details: London : Kogan Page, 2008
Online resources:
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5415.1255.T866.

7.
The handbook of field marketing : a complete guide to understanding and outsourcing face-to-face direct marketing / Alison Williams & Roddy Mullin. by
Publication details: London : Kogan Page, 2008
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5415.126.W558.

8.
Brand management : research, theory and practice / Tilde Heding, Charlotte F. Knudtzen and Mogens Bjerre by
Publication details: Abingdon, Oxon : Routledge, 2008
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HD69.B7H438.

9.
The politics of violence, truth and reconcilation in the Arab Middle East / Sune Haugbolle. by
Publication details: London : Routledge, 2009
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HD69.B7P658.

10.
Managing brand you : seven steps to creating your most successful self / Jerry S. Wilson and Ira Blumentha by
Publication details: New York : AMACOM/American Management Association, 2008
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: BF637.S8W558.

11.
Design matters : how great design will make people love your company / Robert Brunner and Stewart Emery with Russ Hall by
Publication details: Harlow : Prentice Hall/Financial Times, 2009
Availability: Items available for loan: PERPUSTAKAAN LINGKUNGAN KEDUA (1)Call number: TS171.B78.

12.
The truth about creating brands people love / Brian D. Till and Donna Heckler by
Publication details: Upper Saddle River, N.J. : FT Press, 2009
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5415.1255.T558.

13.
Do you matter? : how great design will make people love your company / Robert Brunner and Stewart Emery ; with Russ Hall. by
Publication details: Upper Saddle River, N.J. : FT Press, 2009
Availability: Items available for loan: PERPUSTAKAAN LINGKUNGAN KEDUA (1)Call number: TS171.B785 3. PERPUSTAKAAN TUN SERI LANANG (1)Call number: TS171.B785.

14.
Branding only works on cattle : the new way to get known (and drive your competitors crazy) / Jonathan Salem Baskin by
Publication details: New York : Business Plus, 2008
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5415.1255.B378.

15.
Six rules for brand revitalization : learn how companies like McDonald's can re-energize their brands / Larry Light and Joan Kiddon by
Publication details: Upper Saddle River, N.J. : Wharton School Pub., 2009
Other title:
  • Brand revitalization
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5415.1255.L555.

16.
Contemporary research in e-branding / [edited by] Subir Bandyopadhyay by
Publication details: Hershey, PA : Information Science Reference, 2009
Online resources:
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5415.1265.C658.

17.
Branding only works on cattle : the new way to get known (and drive your competitors crazy) / Jonathan Salem Baskin by
Publication details: West Sussex, UK. : John Wiley & Sons, 2009
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5415.1255.B378 2009.

18.
Personal branding : a new blueprint for building and aligning your brand / Hubert K. Rampersad by
Publication details: Petaling Jaya, Selangor : Prentice Hall, 2009
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (3)Call number: HF5415.1255.R36, ...

19.
The brandlaureate : SME's chapter awards 2007 / editor in chief Bee Peng, Chew by
Publication details: Petaling Jaya, Selangor : BrandFirst, 2008
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HD69.B7B734.

20.
Emotional branding : the new paradigm for connecting brands to people / by Marc Gobe by
Edition: Updated and rev. ed.
Publication details: New York : Allworth Press, 2009
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HD69.B7G634 2009.

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