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1.
Branding : a key marketing tool / edited by John M. Murphy by
Publication details: Hampshire : MacMillan, 1987
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HD69.B7B73.

2.
Brands : a selected and annotated bibliography / Ernest B. Uhr and William A. Wallace by Series: American Marketing Association. Bibliography series ; ; no.18
Publication details: Chicago : American Marketing Association, 1972
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (2)Call number: Z7164.M18U36 zz 00008046602, ...

3.
Buyer attitudes and brand choice behavior / by George S. Day by Series: Graduate School of Business dissertations series Columbia University and the Free Press
Publication details: New York : Free Press, 1970
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (2)Call number: HF5415.3.D3, ...

4.
Developing new brands / by Stephen Harris Morley King by
Publication details: New York : Wiley, 1973
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HD69.N4K53.

5.
Encyclopedia of consumer brands / editor, Janice Jorgensen by
Publication details: Detroit, Mich. : St. James Press, 1994
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (2)Call number: HF5415.3.E527 ruj, ...

6.
Great American brands : the success formulas that made them famous / David Powers Cleary by
Publication details: New York : Fairchild Publications, 1981
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF1040.8.C57.

7.
What's in a name? : advertising and the concept of brands / John Philip Jones by
Publication details: Lexington, Massachusetts : Lexington Books, 1986
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5823.J665.

8.
Building strong brands / David A. Aaker. by
Publication details: New York : Free Press, 1996
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HD69.B7A224.

9.
Managing brand equity : capitalizing on the value of a brand name / David A. Aaker. by
Publication details: New York : Free Press, 1991
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HD69.B7A2245.

10.
Corporate reputations : strategies for developing the corporate brand / Grahame R. Dowling by
Publication details: London : Kogan Page, 1994
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HD59.2.D69.

11.
Branding in Asia : the creation, development, and management of Asian brands for the global market / Paul Temporal. by
Publication details: Singapore : John Wiley, 2000
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (2)Call number: HD69.B7T45 kat n.1, ...

12.
The Brandmindset / Duane E. Knapp by
Publication details: New York : McGraw-Hill, 2000
Other title:
  • Brand mindset
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HD69.B7K62.

13.
Integrated branding : becoming brand-driven through companywide action / F. Joseph LePla, Lynn M. Parker. by
Publication details: Westport, Conn. : Quorum, 1999
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HD69.B7L468.

14.
Brand manners : how to create the self-confident organization to live the brand / Hamish Pringle and William Gordon. by
Publication details: Chichester : John Wiley & Sons, 2001
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5415.P68.

15.
Romancing the customer : maximizing brand value through powerful relationships / Paul Temporal and Martin Trott. by
Publication details: Singapore : John Wiley & Sons (Asia), 2001
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5415.55.T456.

16.
Branding in Asia : the creation, development, and management of Asian brands for the global market / Paul Temporal by
Edition: Revised edition
Publication details: Singapore : John Wiley & Sons (Asia), 2000
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (2)Call number: HD69.B7T45 2000 n.2, ...

17.
Differentiate or die : survival in our era of killer competition / Jack Trout, Steve Rivkin by
Publication details: New York : Wiley, 2000
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5415.T727.

18.
Hi-tech hi-touch branding : creating brand power in the age of technology / Paul Temporal, with K.C. Lee by
Publication details: Singapore : John Wiley & Sons (Asia), 2001
Online resources:
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5415.13.T456.

19.
The 11 immutable laws of internet branding / Al Ries and Laura Ries by
Edition: This paperback edition 2001
Publication details: Hammersmith, London : HarperCollinsBusiness, 2001
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5415.1265.R53 sbr.

20.
Superbrands
Publication details: Kuala Lumpur : Superbrands, 2002-
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (2)Call number: HD69.B7S96 kat, ...

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