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1.
Beyond the brand : why engaging the right customers is essential to winning in business / John Winsor by
Publication details: Chicago : Dearborn Trade Pub., 2004
Online resources:
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5415.15.W565.

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2.
Winning together : the story of the Arsenal brand / John Simmons and Matt Simmons by Series: Great brand stories Arsenal
Publication details: London : Cyan Books, 2006
Availability: Not available: PERPUSTAKAAN TUN SERI LANANG: Checked out (1).

3.
Value creation of firm-established brand communities [electronic resource] / by Philipp Wiegandt. by
Publication details: Wiesbaden : Gabler Verlag / GWV Fachverlage GmbH, Wiesbaden, 2009
In: Springer eBooks
Online resources:
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5415.3 .W645 2009.

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4.
Brand attachment : constructs, consequences, and causes / C. Whan Park, Deborah J. Maclnnis, Joseph Priester. by Series: Foundations and trends in marketing ; vol. 1, no. 3.
Publication details: Hanover, MA : Now Publishers, 2008
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5415.32.P347.

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5.
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The influence of perceived value on behavioral intention in context of medical tourism : moderating effect of experience quality / Alireza Habibi. by Producer: 2016
Dissertation note: Thesis (Ph.D.)-Universiti Kebangsaan Malaysia, 2016
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5415.5.H333 2016 tesis.

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