Mastering automotive challenges [electronic resource] / [edited by] Bernd Gottschalk and Ralf Kalmbach.

Includes index.

Description based on print version record.

The automotive industry sets the course for the global economy / Bernd Gottschalk -- The automotive power play moves into its next round / Ralf Kalmbach -- The globalization challenge : is the automotive industry raising the champions of tomorrow? / Thomas Sedran -- The value chain challenge : networks, the strategy for success / Marcus Berret -- The technology challenge : progress or pitfall? / Silvio Schindler -- The market challenge : who will gain strategic control? / Jürgen Reers -- The sales and after-sales challenge : capturing value along the car lifecycle / Max Blanchet and Jacques Rade -- Partnership as a model for success / Franz Fehrenbach -- Brand differentiation on the basis of platform and module strategies / Bernd Pischetsrieder -- Visteon corporation : transforming from OEM to supplier / Heinz Pfannschmidt -- New impetus for General Motors in Europe / Carl-Peter Forster -- How electronics is changing the automotive industry : from component suppliers to system partners / Peter Bauer -- The next evolutionary step for the automotive industry is just around the corner : factors for sustainable success in the interplay of OEMs and suppliers / Siegfried Wolf -- BlueTec : the path to the world's cleanest diesel / Thomas Weber -- Bharat Forge : emerging players from emerging regions / Babasaheb N Kalyani.