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1.
Advertising : its purpose, principles and practice / David Shelley Nicholl. by
Edition: 2nd ed.
Publication details: London : Macdonald & Evans, 1978
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5821.N53 1978.

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2.
Advertising campaigns : formulation and tactics / by Leon Quera by
Publication details: Columbus, Ohio : Grid, 1973
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5827.Q84 1973a.

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3.
Advertising campaigns : formulation and tactics / Leon Quera by
Edition: 2nd. ed.
Publication details: Columbus, Ohio : Grid, 1977
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5827.Q84 1977.

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4.
The media and family planning / by J. Richard Udry in collaboration with Karl E. Bauman and others With the assistance of Robert W. Noyes and others by
Publication details: Cambridge, Mass. Ballinger 1974
Availability: Items available for loan: PERPUSTAKAAN DR ABDUL LATIFF (1)Call number: HQ766.5.U5.U21m 1974 [00009009829]. PERPUSTAKAAN TUN SERI LANANG (1)Call number: HQ763.6.U5U37.

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5.
Persuasive communication campaigns Michael Pfau, Roxanne Parrott by
Publication details: Boston Allyn and Bacon 1993
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (2)Call number: HD59.3.P43, ...

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6.
Strategic advertising campaigns / Don E. Schultz, Dennis G. Martin. by
Publication details: Chicago, Ill.: Crain Books, 1979
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (3)Call number: HF5823.S37, ...

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7.
Strategic advertising campaigns / Don E. Schultz, Dennis Martin, William P. Brown. by
Edition: 2nd ed.
Publication details: Lincolnwood, Ill.: NTC Business Books, 1984
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5823.S37 1984.

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8.
Successful marketing to U.S. hispanics and Asians players, agencies, and media an American management association research report on target marketing by Series: AMA briefings & surveys
Publication details: New York AMA Membership Publications Division 1987
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HC110.C6S82.

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9.
Encyclopedia of major marketing campaigns / Thomas Riggs, editor by
Publication details: Detroit : Gale Group, 2000-
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (2)Call number: HF5837.E536 ruj, ...

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10.
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Promotion and integrated marketing communications / Richard J. Semenik by
Publication details: Cincinnati, Ohio : South-Western Thomson Learning, 2002
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5837.S45.

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11.
How Asia advertises : the most successful campaigns in Asia-Pacific and the marketing strategies behind them / Jim Aitchison by
Publication details: Singapore : J. Wiley & Sons (Asia), 2002
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5813.A74A39 sbr.

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12.
Campaign planner for integrated brand communications / Shay Sayre by
Edition: 3rd ed.
Publication details: Mason, Ohio : Thomson/South-Western, 2005
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5823.S283 2005.

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13.
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Advertising [videorecording] : the inside story : how they create the ads to create the business / producer, writer and director, Andrew Furguson by
Publication details: Bendigo: Video Education Australasia, 1997
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: video HF5823.F87.

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14.
The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns / Pete Barry. by
Publication details: London : Thames & Hudson, 2008
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5823.B28.

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15.
Seducing strangers : how to get people to buy what you're selling / Josh Weltman ; foreword by Jon Hamm. by Publisher: New York : Workman Publishing, 2015
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5823 .W457.

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