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1.
Advertising wins elections / Maurice McCaffrey by
Publication details: Minneapolis : Gilbert Publishing Co., 1962
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: JF2112.A4M2.

2.
Campaign [videorecording] : American style by
Publication details: California : BFA Educational Media, 1968
Dissertation note: Political campaigns, American style, has become big business. Today, major political offices are attained through the use of many of the advertising techniques associated with Madison Avenue. This film explores in depth a campaign which exemplifies the new' American style'
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: video JK1976.M35.

3.
Packaging the presidency: a history and criticism of presidential campaign advertising / Kathleen Hall Jamieson. by
Edition: Second edition.
Publication details: New York : Oxford University Press, 1992
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: JK524.J36 1992.

4.
Political spots [videorecording] by Series: Media probes [videorecording]
Publication details: New Jersey : Time-Life Video, 1982
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: video JK2281.P65.

5.
Do political campaigns matter? : campaign effects in elections and referendums / David M. Farrell and Rudiger Schmitt-Beck by
Publication details: London : Routledge, 2002
Availability: Not available: PERPUSTAKAAN TUN SERI LANANG: Checked out (1).

6.
Hot spots [videorecording] : multimedia analyses of political ads / by John S. Nelson and G. R. Boynton by
Publication details: New York: Board of trustees of the University of Illinois , 1997
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: video JK2281.N45.

7.
Political campaigns and political advertising : a media literacy guide / Frank W. Baker ; foreword by David Considine by
Publication details: Santa Barbara, Calif. : Greenwood Press, 2009
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: JK2281.B336.

8.
Political marketing / edited by Paul R. Baines. by Series: Sage library in marketing
Publication details: Los Angeles, CA. : SAGE, 2011
Availability: Not available: PERPUSTAKAAN TUN SERI LANANG: Checked out (3).

9.
Winning elections with political marketing / Philip John Davies, Bruce I. Newman, editors. by
Publication details: New York : Haworth Press, 2006
Online resources:
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: JK2281.W566.

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