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	1.	Causal models in marketing / Richard P. Bagozzi by Bagozzi, Richard P Series: Theories in marketing series Publication details: New York John Wiley & Sons 1980 Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5415.2.B25. Place hold
	2.	Readings in consumer behavior individuals, groups, and organizations edited by Melanie Wallendorf, Gerald Zaltman by Wallendorf, Melanie Zaltman, Gerald Series: Theories in marketing series Publication details: New York Wiley 1979 Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (6)Call number: HC110.C6R4, ... Place hold
	3.	Theory construction in marketing some thoughts on thinking Gerald Zaltman, Karen LeMasters, Michael Heffring. by Zaltman, Gerald [author.] LeMasters, Karen Heffring, Michael Series: Theories in marketing series Publication details: New York Wiley 1982 Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5415.Z264. Place hold

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