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1.
Principles of advertising & IMC / Tom Duncan by Series: The McGraw-Hill/Irwin series in marketing
Edition: 2nd ed.
Publication details: Boston : McGraw-Hill/Irwin, 2005
Other title:
  • Principles of advertising and IMC
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5415.13.D843 2005.

2.
Retailing management / Michael Levy, Barton A. Weitz by Series: The McGraw-Hill/Irwin series in marketing
Edition: 5th ed.
Publication details: Boston : McGraw-Hill Irwin, 2004
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (2)Call number: HF5429.L485 2004, ...

3.
ABC's of relationship selling through service / Charles M. Futrell by Series: The McGraw-Hill/Irwin series in marketing
Edition: 9th ed.
Publisher: Boston, Mass. : McGraw-Hill/Irwin, 2007
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (2)Call number: HF5438.25.F86 2007, ...

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