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1.
Cases in promotional strategy / James F. Engel, W. Eayne Talarzyk by Series: The Irwin series in marketing
Edition: Rev. ed.
Publication details: Homewood, Ill. : Richard D. Irwin , 1984
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5415.E645 1984.

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2.
Contemporary advertising / Courtland L. Bovee, William F. Arens by Series: The Irwin series in marketing
Edition: 2nd edition
Publication details: Homewood, Ill. : Irwin, 1986
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5821.B62 1986.

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3.
Fundamentals of selling / Charles Futrell by Series: The Irwin series in marketing
Publication details: Homewood, Ill. : Richard D. Irwin, 1984
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5438.25.F87.

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4.
Marketing : strategic foundations / Paul S. Busch, Michael J. Houston. by Series: The Irwin series in marketing
Publication details: Homewood, Ill. : Richard D. Irwin, 1985
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (2)Call number: HF5415.B7765, ...

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5.
Marketing decision making : concepts and strategy / David W. Cravens, Gerald E. Hills, Robert B. Woodruff. by Series: The Irwin series in marketing
Edition: Rev. ed.
Publication details: Homewood, Ill. : R. D. Irwin, 1980
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (2)Call number: HF5415.135.C7 1980, ...

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6.
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Marketing management casebook edited by Robert T. Davis, Harper W. Boyd, Jr., Frederick E. Webster, Jr by Series: The Irwin series in marketing
Edition: 4th ed
Publication details: Homewood, Ill.: R.D. Irwin , 1984
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5415.13.B67 1984.

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7.
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Multivariate data analysis : an introduction / Barbara Bund Jackson. by Series: The Irwin series in marketing
Publication details: Homewood, Ill. : R.D. Irwin, 1983
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (2)Call number: QA278.J33, ...

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8.
No cover image available
New products management C. Merle Crawford by Series: The Irwin series in marketing
Publication details: Homewood, Ill. R.D. Irwin 1983
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5415.153.C72.

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9.
Promotional strategy: managing the marketing communications process/ James F. Engel, Martin R. Warshaw & Thomas C. Kinnear. by Series: The Irwin series in marketing
Edition: 5th ed.
Publication details: Homewood, Ill:. Richard D. Irwin, 1983
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5415 .E65 1983.

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10.
Promotional strategy: managing the marketing communications process/ James F.Engel,Marting R.Warshaw,Thomas C.Kinnear. by Series: The Irwin series in marketing
Edition: 6th edition.
Publication details: Homewood,Illinois: Richard D.Irwin, 1987
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (2)Call number: HF5415.E65 1987, ...

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11.
Retailing basics/ Danny N. Bellenger by Series: The Irwin series in marketing
Publication details: Homewood, Ill. : Richard D. Irwin, 1983
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (4)Call number: HF5429.B443, ...

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12.
No cover image available
Sales force management planning, implementation, and control / Gilbert A. Churchill Jr., Neil M. Ford, Orville C. Walker, Jr. by Series: The Irwin series in marketing
Edition: 2nd. ed.
Publication details: Inc., Homewood, Ill. Richard D. Irwin, 1985
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5438.4.C48 1985.

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13.
Strategic marketing / David W. Cravens. by Series: The Irwin series in marketing
Publication details: Homewood, Ill. : Richard D. Irwin, 1982
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (2)Call number: HF5415.135.C72, ...

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14.
Promotional strategy : managing the marketing communications process / James F. Engel, Martin R. Warshaw, Thomas C. Kinnear. by Series: The Irwin series in marketing
Edition: 7th ed.
Publication details: Homewood, IL : Irwin, 1991
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5415.E65 1991.

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15.
Basic marketing : a global-managerial approach / E. Jerome McCarthy, William D. Perreault. by Series: The Irwin series in marketing
Edition: 11th ed.
Publication details: Homewood, IL : Irwin, 1993
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5415.13.M378 1993.

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16.
The survey research handbook / Pamela L. Alreck, Robert B. Settle. by Series: Irwin series in marketing
Edition: Second edition.
Publisher: Chicago : Irwin, ñ995
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HN29.A447 1995.

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17.
Business marketing strategy : cases, concepts, and applications / V. Kasturi Rangan, Benson P. Shapiro, Rowland T. Moriarity, Jr. by Series: The Irwin series in marketing
Publication details: Chicago : Irwin, c1995
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5415.13.R268.

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