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1.
Brand loyalty : measurement and management / Jacob Jacoby, Robert W. Chestnut by Series: Wiley series on marketing management
Publication details: New York : Wiley, 1978
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5415.3.J32.

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Consumer research for management decisions / Melvin Prince ; with the collaboration of Irene A. Silbert by Series: Ronald series on marketing management
Publication details: New York : John Wiley & Sons, 1982
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5415.3.P74.

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Developing new products and repositioning mature brands a risk-reduction system that produces investment alternatives / Eugene J. Cafarelli by Series: Ronald series on marketing management
Publication details: New York : Wiley, 1980
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5415.15.C24.

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Field sales management / Frederick E. Webster, Jr by Series: Ronald series on marketing management
Publication details: New York : Wiley, 1983
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5438.4.W42.

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Field sales performance appraisal / Clark Lambert by Series: Ronald series on marketing management
Publication details: New York : Wiley, 1979
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (2)Call number: HF5439.6.L35, ...

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Financial dimensions of marketing management / Frank H. Mossman, W. J. E. Crissy, Paul M. Fischer by Series: Series on marketing management
Publication details: New York : Wiley , 1978
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5415.13.M68.

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Industrial marketing strategy / Frederick E. Webster, Jr by Series: Roland series on marketing management
Publication details: New York : Wiley, 1979
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5415.W358.

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9.
Industrial marketing strategy / Frederick Webster by Series: Ronald series on marketing management
Edition: 2nd ed
Publication details: New York : A. Ronald Press Publication, 1984
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5415.W358 1984.

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10.
The management of public relations analysis and planning external relations by Robert D. Ross by Series: Wiley series on marketing management
Publication details: New York : Wiley, 1977
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HM263.R597.

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11.
Market planning for new industrial products Jean-Marie Choffray, Gary L. Lilien by Series: Ronald series on marketing management
Publication details: New York Wiley 1980
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (2)Call number: HF5415.15.C47, ...

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12.
Risk-free advertising : how to come close to it / Victor Wademan. by Series: Wiley series on marketing management
Publication details: New York : Wiley, 1977
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5821 .W25.

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