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	1.	Responding to the challenge health care marketing come of age Philip D. Coopen by Cooper, Philip D Academy for Health Services Marketing (AMA) Symposium on Health Services Marketing (6th. : 1986 : Atlanta, Ga.) Series: Proceeding series/American Marketing Association Publication details: Chicago American Marketing Association 1986 Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: RA410.56.R46. Place hold
	2.	The services challenge : integrating for competitive advantage / Edited by John A. Czepiel, Carole A. Congram, James Shanahan by Czepiel, John A Congram, Carole A Shanahan, James (James B.) American Marketing Association Series: Proceeding series (American Marketing Association) Publication details: Chicago, Illinois : American Marketing Association, 1987 Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HD9980.5.S47. Place hold

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