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	1.	Marketing management : a strategic approach with a global orientation / Harper W. Boyd, Jr., Orville C. Walker, Jr., Jean-Claude Larreche. by Boyd, Harper W Walker, Orville C Larreche, Jean-Claude Series: The Irwin/McGraw-Hill series in marketing Edition: 3rd ed. Publication details: Boston, Mass : Irwin/McGraw-Hill, 1998 Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (2)Call number: HF5415.13.B669 1998, ... Place hold
	2.	Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. by Belch, George E. (George Eugene) Belch, Michael A Belch, George E. (George Eugene). Introduction to advertising and promotion Series: Irwin/McGraw-Hill series in marketing Edition: 4th ed. Publication details: Boston, Mass : Irwin/McGraw-Hill, 1998 Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5823.B387 1998. Place hold
	3.	Consumer behavior : building marketing strategy / Del I. Hawkins, Roger J. Best, Kenneth A. Coney by Hawkins, Del I Best, Roger J Coney, Kenneth A Hawkins, Del I. Consumer behavior : implications for marketing strategy Series: The Irwin/McGraw-Hill series in marketing Edition: 7th ed. Publication details: Boston, Mass. : McGrawHill, 1998 Availability: Items available for loan: PERPUSTAKAAN HOSPITAL CANSELOR TUANKU MUHRIZ (1)Call number: HF5415.33.U6H38 1998 9HUKM [n.1]. PERPUSTAKAAN TUN SERI LANANG (2)Call number: HF5415.33.U6H38 1998, ... Place hold
	4.	Basic marketing : a global-managerial approach / William D. Perreault [and] E. Jerome McCarthy. by Perreault, William D McCarthy, E. Jerome (Edmund Jerome) Series: The Irwin/McGraw-Hill series in marketing Edition: 13th ed. Publication details: Boston : Irwin/McGraw-Hill, 1999 Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5415.13.M378 1999. Place hold
	5.	Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson by Peter, J. Paul Olson, Jerry C Series: Irwin / Mcgraw-Hill series in marketing Edition: 5th ed. Publication details: Boston : Irwin / McGraw-Hill, 1999 Availability: Items available for loan: PERPUSTAKAAN HOSPITAL CANSELOR TUANKU MUHRIZ (1)Call number: HF5415.3.P468 1999 9HUKM. Place hold
	6.	Marketing research : a practical approach for the new Millennium / Joseph F. Hair, Jr., Robert P. Bush, David J. Ortinau. by Hair, Joseph F Bush, Robert P Ortinau, David J Series: Irwin/McGraw-Hill series in marketing Publication details: Boston : Irwin/McGraw-Hill, 2000 Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5415.2.H344. Place hold
	7.	New products management / C. Merle Crawford, C. Anthony Di Benedetto. by Crawford, C. Merle (Charles Merle), 1924- Di Benedetto, C. Anthony Series: Irwin/McGraw-Hill series in marketing Edition: 6th ed. Publication details: Boston : Irwin/McGraw-Hill, 2000 Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (2)Call number: HF5415.153.C72 2000, ... Place hold
	8.	Strategic marketing / David W. Cravens by Cravens, David W Series: Irwin/McGraw-Hill series in marketing Edition: 6th ed. Publication details: Boston : Irwin/McGraw-Hill, 2000 Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5415.135.C72 2000. Place hold
	9.	Marketing / Roger A. Kerin ... [et al.]. by Kerin, Roger A Series: The Irwin/McGraw-Hill series in marketing Edition: 7th ed. Publication details: Boston, Mass. : McGraw-Hill/Irwin, 2003 Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (2)Call number: HF5415.M31947 2003, ... Place hold
	10.	Selling : building partnerships / Barton A. Weitz, Stephen B. Castleberry, John F. Tanner, Jr. by Weitz, Barton A Castleberry, Stephen Bryon Tanner, John F Series: The Irwin/McGraw-Hill series in marketing Edition: 5th ed. Publication details: Boston : McGraw-Hill/Irwin, 2004 Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (4)Call number: HF5438.25.W44 2004, ... Place hold
	11.	Direct marketing : an integrated approach / William J. McDonald by McDonald, William J Series: Irwin/McGraw-Hill series in marketing Publication details: Boston : Irwin/McGraw-Hill, 1998 Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5415.126.M393. Place hold
	12.	International and global marketing : concepts and cases / [edited by] Taylor W. Meloan, John L. Graham. by Meloan, Taylor W Graham, John L Series: Irwin/McGraw-Hill series in marketing Edition: 2nd ed. Publication details: Boston, Mass. : Irwin/McGraw Hill, 1998 Other title: International & global marketing. Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF1416.I577 1998. Place hold
	13.	Consumer and business credit management / Robert Cole, Lon Mishler. by Cole, Robert Hartzell [author.] Mishler, Lon [author. ] Series: Irwin/McGraw-Hill series in marketing Edition: Eleventh edition Publisher: Boston, Mass. : Irwin/McGraw-Hill, 1998 Other title: Consumer & business credit management. Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HG3751.C635. Place hold

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