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	1.	Customer equity : measurement, management and research opportunities / Julian Villanueva, Dominique M. Hanssens. by Villanueva, Julian Hanssens, Dominique M Series: Foundations and trends in marketing ; vol. 1, no. 1 Publication details: Boston : Now Publishers, 2007 Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5415.527.V559. Place hold
	2.	Is food marketing us fat? : a multi-disciplinary review / Pierre Chandon, Brian Wansink. by Chandon, Pierre Wansink, Brian Series: Foundations and trends in marketing ; vol. 5, issue 3 2010. \| Foundations and trends in marketing ; vol. 5, issue 3 2010. Publication details: New York : Now Publishers, 2011 Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HD9000.5.C483. Place hold
	3.	Brand attachment : constructs, consequences, and causes / C. Whan Park, Deborah J. Maclnnis, Joseph Priester. by Park, C. Whan Maclnnis, Deborah J Priester, Joseph Series: Foundations and trends in marketing ; vol. 1, no. 3. Publication details: Hanover, MA : Now Publishers, 2008 Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5415.32.P347. Place hold

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