Mass communication theory : foundations, ferment, and future / Stanley J. Baran, Dennis K. Davis.
Series: Cengage series in mass communication and journalismPublisher: Stamford, CT : Cengage Learning, [2015]Copyright date: © 2015Edition: Seventh editionDescription: xxi, 408 pages ; 24 cmContent type:- text
- unmediated
- volume
- 9781285052076
- 1285052072
| Item type | Current library | Home library | Collection | Call number | Materials specified | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|---|---|
| AM | PERPUSTAKAAN TUN SERI LANANG | PERPUSTAKAAN TUN SERI LANANG KOLEKSI AM-P. TUN SERI LANANG (ARAS 5) | - | P90.B285 2015 (Browse shelf(Opens below)) | 1 | Available | 00002154364 |
Includes bibliographical references : (pages 371-396) and index.
Understanding and evaluating mass communication theory -- Establishing the terms of the debate over media : the first trend in media theory--mass society and propaganda theories -- Normative theories of mass communication -- The media-effects trend -- The emergence of the critical cultural trend in North America -- Theories of media and human development : children and adolescents -- Audience theories : uses and reception -- Theories of media cognition and information processing -- Theories of the effect of media on society -- Media and culture theories : meaning-making in the social world -- The future of media theory and research.
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