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	1.	AMA educators' proceedings / edited by Terence A. Shimp ...[et al.] by Shimp, Terence A American Marketing Association Summer Educators' Conference (1986 : Chicago) Series: American marketing association ; v. 52 Publication details: Chicago : American Marketing Association, 1986 Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5411.A153 1986. Place hold
	2.	AMA winter educator's conference : research methods and causal modelling in marketing / edited by William R. Darden, Kent B. Monroe, William R. Dillon by AMA Winter Educator's Conference (1st : 1983 : Sarasota FL) Darden, William R Monroe, Kent B Dillon, William R American Marketing Association Series: Proceedings series / American Marketing Association Publication details: Chicago American Marketing Association, 1983 Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5411.A155 1983. Place hold
	3.	AMA winter educators' conference : scientific method in marketing / edited by Paul F. Anderson, Michael J. Ryan by AMA Winter Educator's Conference (2nd : 1984 : Ft. Lauderdale FL.) Anderson, Paul F Ryan, Michael J American Marketing Association Series: Proceedings series / American Marketing Association Publication details: Chicago : American Marketing Association, 1984 Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5411.A153 1984. Place hold
	4.	No cover image available Brands : a selected and annotated bibliography / Ernest B. Uhr and William A. Wallace by Uhr, Ernest B Wallace, William A, 1935- Series: American Marketing Association. Bibliography series ; ; no.18 Publication details: Chicago : American Marketing Association, 1972 Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (2)Call number: Z7164.M18U36 zz 00008046602, ... Place hold
	5.	Effective leadership in action : health care's focus on accountability by Wong, John K American Marketing Association Symposium on Health Services Marketing (7th : 1987 : San Diego, Calif.) Series: Proceedings series / American Marketing Association Publication details: Chicago : American Marketing Association, 1987 Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: RA410.56.E34. Place hold
	6.	No cover image available Images and marketing : a selected and annotated bibliography / compiled and edited by Robert G. Wyckham, William Lazer, William J.E. Crissy by Wyckham, Robert G Lazer, William Series: American Marketing Association. Bibliography series ; no.17 Publication details: Chicago : American Marketing Association, 1971 Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (4)Call number: Z6164.M18W92 zz 00008046598, ... Place hold
	7.	No cover image available International marketing / compiled and edited by Jac L. Goldstucker and Jose R. de la Torre, Jr by Goldstucker, Jac L., 1919- De la Torre, Jose R Series: Bibliography series (American Marketing Association) no.19 Publication details: Chicago : American Marketing Association, 1972 Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF1009.5.G6 zz. Place hold
	8.	International marketing : managerial issues, research, and opportunities: proceedings from a workshop sponsored by the Marketing Science Institute and the American Marketing Association V.H. Kirpalani, ed. by Kirpalani, V. H. (Vishnu H.), 1928- Marketing Science Institute American Marketing Association International Marketing Workshop sponsored by the Marketing Science Instituteand the American Marketing Association (1983 : Cambridge, MA) Series: Proceedings series / American Marketing Association Publication details: Chicago : American Marketing Association, 1983 Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF1009.5.I545. Place hold
	9.	Marketing and the future / Donald F. Mulvihill (editor). by Mulvihill, Donald Ferguson American Marketing Association Series: Proceedings series/ American Marketing Association Publication details: Chicago : American Marketing Association, 1981 Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5415.1.M365. Place hold
	10.	Marketing communications : theory and research / Editors Michael J. Houston, Richard J. Lutz. by Hoouston, Michael J Lutz, Richard John American Marketing Association. Marketing Education Division American Marketing Association. Educators Conference (1985 : Phoenix, Arizona) Series: Pcoceedings series / American Marketing Association Publication details: Chicago : American Marketing Association, 1985 Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5415.123.M37. Place hold
	11.	Responding to the challenge health care marketing come of age Philip D. Coopen by Cooper, Philip D Academy for Health Services Marketing (AMA) Symposium on Health Services Marketing (6th. : 1986 : Atlanta, Ga.) Series: Proceeding series/American Marketing Association Publication details: Chicago American Marketing Association 1986 Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: RA410.56.R46. Place hold
	12.	The services challenge : integrating for competitive advantage / Edited by John A. Czepiel, Carole A. Congram, James Shanahan by Czepiel, John A Congram, Carole A Shanahan, James (James B.) American Marketing Association Series: Proceeding series (American Marketing Association) Publication details: Chicago, Illinois : American Marketing Association, 1987 Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HD9980.5.S47. Place hold
	13.	A strategic approach to business marketing / Robert E. Spekman, David T. Wilson. by Spekman, Robert E Wilson, David T Series: Proceedings series/American Marketing Association Publication details: Chicago : American Marketing Association, 1985 Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5415.S85. Place hold
	14.	Break the wall : why and how to democratize digital in your business / by Zeynep Aksehirli (Northeastern University, USA), Yakov Bart (Northeastern University, USA), Kwong Chan (Northeastern University, USA), and Koen Pauwels (Northeastern University, USA). by Aksehirli, Zeynep [author.] Bart, Yakov [author.] Chan, Kwong [author.] Pauwels, Koen [author.] Series: American Marketing AssociationPublisher: Bingley, U.K. : Emerald Publishing Limited, 2022Copyright date: ©2023 Online resources: Click here to access online Availability: No items available.

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