How to write for a general audience : a guide for academics who want to share their knowledge with the world and have fun doing it / Kathleen A. Kendall-Tackett.

Includes bibliographical references (p. 261-269) and index.

Getting started : from idea to first draft -- Finding time to write : time management for writers -- Why we bore : the seven deadly sins of academic writers -- The art of the story : how narrative nonfiction can add interest to your writing -- Working with other writers and writers' groups -- Preparing your final manuscript for submission -- The'E' word : working well with editors -- Writing articles for magazines, newsletters, and web sites -- Selling your book idea : how to find a publisher -- How to write and submit a book proposal -- Sign on the dotted line : an overview of book contracts -- Book promotion I : working with a publicist and the media -- Book promotion II : seminars and web marketing.