Successful technological integration for competitive advantage in retail settings / Eleonora Pantano, Middlesex University London, UK.

Contributor(s):

Pantano, Eleonora, 1982- [editor.]

Series: A volume in the advances in E-Business research (AEBR) book seriesPublisher: Hershey, PA : Business Science Reference, An Imprint of IGI Global, [2015]Description: xxiii, 405 pages ; 29 cmContent type:

text

Media type:

electronic

Carrier type:

online resource

ISBN:

9781466682986

Subject(s):

Online resources:

Click here to access online

In: IGI Global e-booksSummary: 'This book examines the various effects of changing markets and subsequently how these changes cause retailers to meet consumer demand by integrating more sophisticated, advanced innovations in their daily practices'-- Provided by publisher.

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Includes bibliographical references (pages 340-394) and index.

'This book examines the various effects of changing markets and subsequently how these changes cause retailers to meet consumer demand by integrating more sophisticated, advanced innovations in their daily practices'-- Provided by publisher.

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Successful technological integration for competitive advantage in retail settings / Eleonora Pantano, Middlesex University London, UK.

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