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1.
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CD-ROM and online management and marketing databases / Nick Parker by
Edition: 4th ed.
Publication details: , London : The Association for Information Management Aslib, 1993
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: QA76.9.D3P37 1993.

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2.
Computer-aided marketing and selling information asset management Robert Shaw by
Publication details: Oxford Butterworth-Heinemann 1993
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5415.126.

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3.
How to find and cultivate customers through direct marketing Martin Baier ; foreword by Bob Stone by
Publication details: Lincolnwood, Ill. NTC Business Books 1996
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5415.126.B336.

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4.
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Marketing in the cyber age : the why, the what and the how / Kurt Rohner by
Publication details: Chichester : John Wiley & Sons, 1996
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5415.1265.R6413.

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5.
Strategic electronic marketing : managing e-business / Brad Alan Keindl. by
Edition: 2nd ed.
Publication details: Mason, Ohio : Thomson/South-Western, 2003
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (2)Call number: HF5415.1265.K44 2003, ...

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6.
Principles of direct and database marketing / Alan Tapp by
Edition: 3rd ed.
Publication details: Harlow, England : Financial Times/Prentice Hall, 2005
Online resources:
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (2)Call number: HF5415.126.T36 2005, ...

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7.
Strategic database marketing : the masterplan for starting and managing a profitable, customer-based marketing program / by Arthur Hughes. by
Edition: 4th ed.
Publication details: New York : McGraw-Hill, c2012
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5415.126.H846 2012.

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