Your search returned 33 results.

Sort
Results
1.
Advertising / John S. Wright, Willis L. Winter, Sherilyn K. Zeigler by Series: McGraw-Hill series in marketing
Edition: 5th ed.
Publication details: New York : McGraw-Hill, 1982
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (3)Call number: HF5823.W7 1982, ...

2.
Advertising : the process and practice / Jack Engel by Series: McGraw-Hill series in marketing
Publication details: New York : McGraw-Hill, 1980
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (3)Call number: HF5823.E7, ...

3.
The compleat copywriter : a comprehensive guide to all phases of advertising communication / by Hanley Norins by Series: McGraw-Hill series in marketing and advertising
Publication details: New York : McGraw-Hill Book, 1966
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (3)Call number: HF5825.N65, ...

4.
Consumer behavior : application of theory / John A. Howard by Series: McGraw-Hill series in marketing
Publication details: New York : McGraw-Hill, 1977
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (4)Call number: HF5415.3.H67, ...

5.
Consumer behavior concepts and applications David L. Loudon, Albert J. Della Bitta by Series: McGraw-Hill series in marketing
Edition: 2nd. ed.
Publication details: New York : McGraw-Hill, 1984
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5415.3.L68 1984.

6.
Fundamentals of marketing / William J. Stanton by Series: McGraw-Hill series in marketing
Edition: 7th ed.
Publication details: New York : McGraw-Hill, 1984
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (2)Call number: HF5415.S745 1984, ...

7.
Fundamentals of marketing / William J. Stanton, Michael J. Etzel (and) Bruce J. Walker by Series: McGraw-Hill series in marketing
Edition: 10th ed.
Publication details: New York : McGraw-Hill, 1994
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5415.S745 1994.

8.
Global marketing strategy / Susan P. Dougla, C. Samuel Craig by Series: McGraw-Hill series in marketing
Publication details: New York : McGraw-Hill, 1995
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF1416.D68.

9.
Management in marketing channels Donald J. Bowersox ... (et al.) by Series: McGraw-Hill series in marketing
Publication details: New York McGraw-Hill 1980
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (2)Call number: HF5415.125.M345, ...

10.
Marketing : concepts and applications / Charles D. Schewe, Reuben M. Smith. by Series: McGraw-Hill series in marketing
Publication details: Tokyo : McGraw-Hill, 1980
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (2)Call number: HF5415.S3238, ...

11.
Marketing management : a strategic planning approach Victor P. Buell by Series: McGraw-Hill series in marketing
Publication details: New York : McGraw-Hill , 1984
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (2)Call number: HF5415.13.B775, ...

12.
Marketing research an applied approach Thomas C.Kinnear (and) James R.Taylor by Series: McGraw-Hill series in marketing
Edition: 2nd ed.
Publication details: New York McGraw-Hill 1983
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (3)Call number: HF5415.2.K53 1983, ...

13.
Media in advertising / With an introd. by Walter E. Botthof by Series: McGraw-Hill series in marketing and advertising
Publication details: New York McGraw-Hill 1964
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5813.U6B33.

14.
Problems in marketing / E. Raymond Corey, Christopher H. Lovelock, Scott Ward. by Series: McGraw-Hill series in marketing
Edition: 6th. ed.
Publication details: New York : McGraw-Hill, 1981
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (2)Call number: HF5415.P724 1981 , ...

15.
Product planning and management : designing and delivering value / William L. Moore, Edgar A. Pessemier. by Series: McGraw-Hill series in marketing
Publication details: New York : McGraw-Hill, 1993
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (2)Call number: HF5415.153 .M66, ...

16.
Sales program management formulation and implementation / Benson P. Shapiro. by Series: McGraw-Hill series in marketing
Publication details: New York McGraw-Hill, 1977
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (2)Call number: HF5438.4.S48, ...

17.
18.
Strategic marketing channel management Donald J. Bowersox, M. Bixby Cooper by Series: McGraw-Hill series in marketing
Publication details: New York McGraw-Hill 1992
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5415.129.B68.

19.
Marketing management : a strategic approach with a global orientation / Harper W. Boyd, Jr., Orville C. Walker, Jr., Jean-Claude Larreche. by Series: The Irwin/McGraw-Hill series in marketing
Edition: 3rd ed.
Publication details: Boston, Mass : Irwin/McGraw-Hill, 1998
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (2)Call number: HF5415.13.B669 1998, ...

20.
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. by Series: Irwin/McGraw-Hill series in marketing
Edition: 4th ed.
Publication details: Boston, Mass : Irwin/McGraw-Hill, 1998
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5823.B387 1998.

Pages

Contact Us

Perpustakaan Tun Seri Lanang, Universiti Kebangsaan Malaysia
43600 Bangi, Selangor Darul Ehsan,Malaysia
+603-89213446 – Consultation Services
019-2045652 – Telegram/Whatsapp
Email: helpdeskptsl@ukm.edu.my

Copyright ©The National University of Malaysia Library