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	1.	Effective advertising : understanding when, how, and why advertising works / Gerard J. Tellis by Tellis, Gerard J, 1950- Publication details: New Delhi : Response Books, 2004 Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5823.T45. Place hold
	2.	The Sage handbook of advertising / edited by Gerald J. Tellis, Tim Ambler by Tellis, Gerard J, 1950- Ambler, Tim Publication details: Los Angeles : SAGE Publications, 2007 Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5823.S23. Place hold

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