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	1.	New and improved : the story of mass marketing in America / Richard S. Tedlow. by Tedlow, Richard S Publication details: New York : Basic Books, 1990 Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5415.1.T44. Place hold
	2.	Denial : why business leaders fail to look facts in the face--and what to do about it / Richard S. Tedlow. by Tedlow, Richard S Publication details: New York : Portfolio, 2010 Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (2)Call number: HD31.T3994, ... Place hold

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