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1.
Advertising and consumer psychology / edited by Larry Percy, Arch G. Woodside by
Publication details: Lexington, Mass : Lexington Books, 1983
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5822.A24.

2.
Advertising strategy : a communication theory approach / Larry Percy, John R. Rossiter by
Publication details: New York : Praeger, 1980
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5821.P43.

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