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	1.	What's in a name? : advertising and the concept of brands / John Philip Jones by Jones, John Philip Publication details: Lexington, Massachusetts : Lexington Books, 1986 Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5823.J665. Place hold
	2.	When ads work : new proof that advertising triggers sales John Philip Jones by Jones, John Philip Publication details: New York : Lexington Books, 1995 Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5823.J6653. Place hold
	3.	The advertising business : operations, creativity, media planning, integrated communications / edited by John Philip Jones. by Jones, John Philip Publication details: Thousand Oaks, Calif. : Sage Publications, 1999 Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5813.U6A635. Place hold

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