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1.
Consumer behavior : basic findings and management implications / Gerald Zaltman, Melanie Wallendorf by
Publication details: Wiley : New York, 1979
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (3)Call number: HF5415.3.Z23 1979a, ...

2.
Consumer behavior : basic findings and management implications / Gerald Zaltman, Melanie Wallendorf by
Publication details: Wiley : New York, 1979
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (2)Call number: HF5415.3.Z23, ...

3.
Innovations and organizations / by Gerald Zaltman, Robert Duncan and Jonny Holbek. by
Publication details: Wiley : New York, 1973
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HM131.Z32.

4.
Management principles for nonprofit agencies and organizations Gerald Zaltman, volume editor. by
Publication details: New York AMACOM 1979
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HD38.M31865.

5.
Marketing management C. Whan Park, Gerald Zaltman by
Publication details: Chicago : The Dryden Press, 1987
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5415.13.P335.

6.
7.
Marketing, society, and conflict / Sidney J. Levy, Gerald Zaltman by
Publication details: Englewood Cliffs, N.J. Prentice-Hall 1975
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (2)Call number: HF5415.L4843, ...

8.
Metatheory and consumer research / by Gerald Zaltman, Christian R. A. Pinson and Reinhard Angelmar by
Publication details: Hinsdale, Ill. : Dryden Press, 1964
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (2)Call number: HF5415.3.Z3, ...

9.
Processes and phenomena of social change by Gerald Zaltman... ( et. al. ) by
Publication details: New York John Wiley & Sons 1973
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HM101.Z285.

10.
Readings in consumer behavior individuals, groups, and organizations edited by Melanie Wallendorf, Gerald Zaltman by Series: Theories in marketing series
Publication details: New York Wiley 1979
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (6)Call number: HC110.C6R4, ...

11.
Strategies for planned change / by Gerald Zaltman [and] Robert Duncan. by
Publication details: New York : John Wiley & Sons, 1976
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (10)Call number: HM101.Z287, ...

12.
Theory construction in marketing some thoughts on thinking Gerald Zaltman, Karen LeMasters, Michael Heffring. by Series: Theories in marketing series
Publication details: New York Wiley 1982
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5415.Z264.

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