Internet marketing : integrating online and offline strategies / Mary Lou Roberts, Debra Zahay.
Publication details: Mason, OH : South-Western Cengage Learning, c2013.Edition: 3rd edDescription: xxii, 484 p. : ill. ; 28 cmISBN:- 9781133625902 (pbk.)
- 1133625908 (pbk.)
- 9781133627012 (pbk.)
- 1133627013 (pbk.)
| Item type | Current library | Home library | Collection | Call number | Materials specified | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|---|---|
| AM | PERPUSTAKAAN TUN SERI LANANG | PERPUSTAKAAN TUN SERI LANANG KOLEKSI AM-P. TUN SERI LANANG (ARAS 5) | - | HF5415.1265.R635 2012 (Browse shelf(Opens below)) | 1 | Available | 00002096655 |
Includes bibliographical references and index.
Internet marketing as part of the marketing communications mix -- The internet value chain -- Business models and strategies -- The direct response and database foundations of internet marketing -- Online branding and video marketing -- Display advertising and other customer acquisition techniques -- Email marketing to build consumer and business relationships -- Search marketing: SEO and PPC -- Social media marketing -- Lead generation and conversion in B2B markets -- Customer relationship development and retention marketing -- Developing and maintaining effective websites -- Customer service and support in web space -- Measuring and evaluating web marketing programs -- Social and regulatory issues: privacy, security, and intellectual property -- Mobile marketing and related developments.
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