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The essentials of marketing research / Lawrence S. Silver ... [et al.].

Contributor(s): Publication details: New York : Routledge, 2013.Edition: 3rd edDescription: x, 362 p. : ill. ; 27 cmISBN:
  • 9780415899291 (hbk.)
  • 9780415899284 (pbk.)
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Item type Current library Home library Collection Call number Materials specified Copy number Status Date due Barcode
AM PERPUSTAKAAN TUN SERI LANANG PERPUSTAKAAN TUN SERI LANANG KOLEKSI AM-P. TUN SERI LANANG (ARAS 5) - HF5415.2.W73 2013 (Browse shelf(Opens below)) 1 Available 00002108372

Rev. ed. of: Marketing research : text and cases / Bruce Wrenn, Robert E. Stevens, David L. Loudon. 2nd ed.

Wrenn's name appear first on the earlier edition.

Includes bibliographical references and index.

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