The essentials of marketing research / Lawrence S. Silver ... [et al.].
Publication details: New York : Routledge, 2013.Edition: 3rd edDescription: x, 362 p. : ill. ; 27 cmISBN:- 9780415899291 (hbk.)
- 9780415899284 (pbk.)
| Item type | Current library | Home library | Collection | Call number | Materials specified | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|---|---|
| AM | PERPUSTAKAAN TUN SERI LANANG | PERPUSTAKAAN TUN SERI LANANG KOLEKSI AM-P. TUN SERI LANANG (ARAS 5) | - | HF5415.2.W73 2013 (Browse shelf(Opens below)) | 1 | Available | 00002108372 |
Rev. ed. of: Marketing research : text and cases / Bruce Wrenn, Robert E. Stevens, David L. Loudon. 2nd ed.
Wrenn's name appear first on the earlier edition.
Includes bibliographical references and index.
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