Beyond the brand : why engaging the right customers is essential to winning in business / John Winsor

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Publication details: Chicago : Dearborn Trade Pub., 2004Description: xviii, 269 p. : ill. ; 24 cmISBN:

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Holdings
Item type	Current library	Home library	Collection	Call number	Materials specified	Copy number	Status	Date due	Barcode
AM	PERPUSTAKAAN TUN SERI LANANG	PERPUSTAKAAN TUN SERI LANANG KOLEKSI AM-P. TUN SERI LANANG (ARAS 5)	-	HF5415.15.W565 (Browse shelf(Opens below))		1	Available		00001464928

Includes bibliographical references and index

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