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Handbook of marketing decision models [electronic resource] / edited by Berend Wierenga.

Contributor(s): Series: International series in operations research & management science ; 121Publication details: Boston, MA : Springer Science+Business Media, LLC, 2008.Description: 630 p. : ill., digital ; 24 cmISBN:
  • 9780387782133 (electronic bk.)
  • 9780387782126 (paper)
Subject(s): DDC classification:
  • 658.802 22
Online resources: In: Springer eBooks
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