Customer equity : measurement, management and research opportunities / Julian Villanueva, Dominique M. Hanssens.

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Series: Foundations and trends in marketing ; vol. 1, no. 1Publication details: Boston : Now Publishers, 2007Description: ix, 99 p. ; 24 cmISBN:

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Holdings
Item type	Current library	Home library	Collection	Call number	Materials specified	Copy number	Status	Date due	Barcode
AM	PERPUSTAKAAN TUN SERI LANANG	PERPUSTAKAAN TUN SERI LANANG KOLEKSI AM-P. TUN SERI LANANG (ARAS 5)	-	HF5415.527.V559 (Browse shelf(Opens below))		1	Available		00002082645

Includes bibliographical references (p. 89-99).

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