Scenarios : the art of strategic conversation / Kees van der Heijden
Publication details: Chichester, West Sussex : John Wiley & Sons, 2005Edition: 2nd edDescription: xxiv, 356 p. : ill. ; 24 cmISBN:- 0470023686 (cloth)
| Item type | Current library | Home library | Collection | Call number | Materials specified | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|---|---|
| AM | PERPUSTAKAAN TUN SERI LANANG | PERPUSTAKAAN TUN SERI LANANG KOLEKSI AM-P. TUN SERI LANANG (ARAS 5) | - | HD30.3.V36 2005 (Browse shelf(Opens below)) | 1 | Available | 00001357370 |
Includes bibliographical references (p. [347]-350) and index
The context: 1965 to 1990, Five discoveries at Shell -- Introduction to scenario-based planning -- Three competing paradigms in strategic management -- The principles of scenario-based planning: Strategising -- The business idea of an organisation -- The uncertain environment -- Scenario analysis -- Scenarios and the strategic conversation -- The practice of scenario-based planning: The practitioner's art -- Articulation of the business idea -- Competitive positioning -- Scenario development -- Option planning -- Institutionalising scenario-based planning: The management of change -- Planning process -- Guiding the strategic conversation -- Conclusion
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