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A Twenty-First Century Guide to Aldersonian Marketing Thought [electronic resource] / edited by Ben Wooliscroft, Robert D. Tamilia, Stanley J. Shapiro.
Publication details: Boston, MA : Springer Science+Business Media, Inc., 2006.Description: xxii, 581 p. : ill., digital ; 25 cmISBN:- 9780387281810 (electronic bk.)
- 658.8 22
- HF5415 .T85 2006
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