Challenging corporate social responsibility : lessons for public relations from the casino industry / Jessalynn R. Strauss.
Series: Routledge new directions in public relations and communication researchPublisher: New York, NY : Routledge, Taylor & Francis Group, 2015Copyright date: ©2015.Description: 161 pages ; 24 cmContent type:- text
- unmediated
- volume
- 9780415706377
- spine title : Challenging corporate social responsibility
| Item type | Current library | Home library | Collection | Call number | Materials specified | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|---|---|
| AM | PERPUSTAKAAN TUN SERI LANANG | PERPUSTAKAAN TUN SERI LANANG KOLEKSI AM-P. TUN SERI LANANG (ARAS 5) | - | HV6711.S77 (Browse shelf(Opens below)) | 1 | Available | 00002172914 |
Includes bibliographical references (pages 134-155) and index.
Introduction -- CSR : walking the walk, talking the talk -- The casino industry grows up -- Understanding the global casino industry -- Casino city in the desert : history and context of Las Vegas, Nev -- CSR in Las Vegas -- Trouble points : implications of strategic CSR -- Conclusions and future directions.
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