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The art & science of interpreting market research evidence / D.V.L. Smith and J.H. Fletcher.
Publication details: Chichester, West Sussex, Eng. ; New York : Wiley, c2004.Description: x, 236 p. : ill. ; 26 cmISBN:- 0470844248 (hc : alk. paper)
- Art and science of interpreting market research evidence
- 658.8/3 22
- HF5415.2 .S558 2004
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Includes bibliographical references (p. [225]-228) and index.
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