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	1.	Sales program management formulation and implementation / Benson P. Shapiro. by Shapiro, Benson P Series: McGraw-Hill series in marketing Publication details: New York McGraw-Hill, 1977 Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (2)Call number: HF5438.4.S48, ... Place hold
	2.	Seeking customers / edited, with an introduction by Benson P. Shapiro and John J. Sviokla. by Shapiro, Benson P Sviokla, John J Publication details: Boston, MA : Harvard Business Review Book, 1993 Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5438.25 .S434. Place hold
	3.	Business marketing strategy : cases, concepts, and applications / V. Kasturi Rangan, Benson P. Shapiro, Rowland T. Moriarity, Jr. by Rangan, V. Kasturi [author.] Shapiro, Benson P Moriarity, Rowland T Series: The Irwin series in marketing Publication details: Chicago : Irwin, c1995 Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5415.13.R268. Place hold

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