Consumer behaviour / Zubin Sethna & Jim Blythe.
Publisher: Los Angeles ; London : SAGE, [2016]Copyright date: ©2016Edition: Third editionDescription: xxi, 499 pages : colour illustrations ; 25 cmContent type:- text
- unmediated
- volume
- 9781473919129
- 1473919126
- 9781473919136
- 1473919134
- Consumer behavior
| Item type | Current library | Home library | Collection | Call number | Materials specified | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|---|---|
| AM | PERPUSTAKAAN TUN SERI LANANG | PERPUSTAKAAN TUN SERI LANANG KOLEKSI AM-P. TUN SERI LANANG (ARAS 5) | - | HF5415.32.S484 2016 (Browse shelf(Opens below)) | 1 | Available | 00002221675 |
Previous editions written solely by Blythe.
Includes bibliographical references and index.
Part 1: Consumer Behaviour in Context. Understanding Consumer Behaviour -- Consumer Behaviour and the Marketing Mix -- The Decision Making Process and Brand Interaction -- Innovation and Digital Technologies -- Consumption in B2C VS. B2B -- Part 2: Psychological Issues in Consumer Behaviour. Drive, Motivation and Hedonism -- The Self and Personality -- Perception -- Learning and Knowledge -- Attitude Formation and Change -- Part 3: Sociological Issues in Consumer Behaviour. Reference Groups -- Age, Gender and Familial Roles -- Culture and Class -- Ethical Consumption -- Part 4: Consumer Behaviour in Conclusion. Post-Purchase Behaviour.
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