The inscrutable shopper : consumer resistance in retail / Stella Minahan, Sean Sands and Carla Ferraro.
Series: Consumer behavior collectionPublication details: New York : Business Expert Press, 2011.Description: 153 p. : ill. ; 23 cmISBN:- 9781606491713 (pbk.)
| Item type | Current library | Home library | Collection | Call number | Materials specified | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|---|---|
| AM | PERPUSTAKAAN TUN SERI LANANG | PERPUSTAKAAN TUN SERI LANANG KOLEKSI AM-P. TUN SERI LANANG (ARAS 5) | - | HF5415.32.M536 (Browse shelf(Opens below)) | 1 | Available | 00002071134 |
Includes bibliographical references (p. [123]-149) and index.
Introduction -- Part I. Retailing and the consumer -- 1. A brief history of the consumer society -- 2. A brief history of shopping -- 3. The inscrutable shopper -- Part II. Elements of consumer resistance -- 4. A model of consumer resistance -- 5. Responses: mainstream and fringe -- Part III. The strategic retailer -- 6. Implications for retailers -- 7. Responsible retailing -- 8. Best practice considerations -- 9. Conclusion -- Notes -- References -- Recommended reading -- Index.
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